Percentage of agreement between coders and Krippendorff’s alpha values for the coding of the experimental stimuli
| Variable . | Agreement (per cent) . | Krippendorff’s alpha . |
|---|---|---|
| Step 3a. Does the advert contain a metaphor? | 90.2 | 0.71 |
| Step 3b. Does the advert contain a metonymy? | 80 | 0.45 |
| Step 4. Is the message simple or complex? | 73.3 | 0.41 |
| Do the labels attached to the source and target domains identified by the raters coincide? | 62.2 | −0.226 |
| Variable . | Agreement (per cent) . | Krippendorff’s alpha . |
|---|---|---|
| Step 3a. Does the advert contain a metaphor? | 90.2 | 0.71 |
| Step 3b. Does the advert contain a metonymy? | 80 | 0.45 |
| Step 4. Is the message simple or complex? | 73.3 | 0.41 |
| Do the labels attached to the source and target domains identified by the raters coincide? | 62.2 | −0.226 |
Percentage of agreement between coders and Krippendorff’s alpha values for the coding of the experimental stimuli
| Variable . | Agreement (per cent) . | Krippendorff’s alpha . |
|---|---|---|
| Step 3a. Does the advert contain a metaphor? | 90.2 | 0.71 |
| Step 3b. Does the advert contain a metonymy? | 80 | 0.45 |
| Step 4. Is the message simple or complex? | 73.3 | 0.41 |
| Do the labels attached to the source and target domains identified by the raters coincide? | 62.2 | −0.226 |
| Variable . | Agreement (per cent) . | Krippendorff’s alpha . |
|---|---|---|
| Step 3a. Does the advert contain a metaphor? | 90.2 | 0.71 |
| Step 3b. Does the advert contain a metonymy? | 80 | 0.45 |
| Step 4. Is the message simple or complex? | 73.3 | 0.41 |
| Do the labels attached to the source and target domains identified by the raters coincide? | 62.2 | −0.226 |
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