Table 6:

Mean and SDs processing time, appreciation score, and perceived effectiveness ratings for different levels of figurative complexity exhibited by high and low NFC participants

Figurative operationsProcessing timeAppreciationPerceived effectiveness
High NFCLow NFCHigh NFCLow NFCHigh NFCLow NFC
MeanSDMeanSDMeanSDMeanSDMeanSDMeanSD
Simple (metaphor and metonymy)9,366.637,533.1511,708.737,301.203.371.133.261.203.521.233.321.21
Complex (metonymic chain, metaphtonymy, metaphorical complex)7,675.765,380.529,696.576,309.463.601.103.551.123.771.123.621.10
Figurative operationsProcessing timeAppreciationPerceived effectiveness
High NFCLow NFCHigh NFCLow NFCHigh NFCLow NFC
MeanSDMeanSDMeanSDMeanSDMeanSDMeanSD
Simple (metaphor and metonymy)9,366.637,533.1511,708.737,301.203.371.133.261.203.521.233.321.21
Complex (metonymic chain, metaphtonymy, metaphorical complex)7,675.765,380.529,696.576,309.463.601.103.551.123.771.123.621.10
a

Milliseconds.

b

1 = I don’t like it at all, 5 = I like it very much.

c

1 = Not effective at all, 5 = Very effective.

Table 6:

Mean and SDs processing time, appreciation score, and perceived effectiveness ratings for different levels of figurative complexity exhibited by high and low NFC participants

Figurative operationsProcessing timeAppreciationPerceived effectiveness
High NFCLow NFCHigh NFCLow NFCHigh NFCLow NFC
MeanSDMeanSDMeanSDMeanSDMeanSDMeanSD
Simple (metaphor and metonymy)9,366.637,533.1511,708.737,301.203.371.133.261.203.521.233.321.21
Complex (metonymic chain, metaphtonymy, metaphorical complex)7,675.765,380.529,696.576,309.463.601.103.551.123.771.123.621.10
Figurative operationsProcessing timeAppreciationPerceived effectiveness
High NFCLow NFCHigh NFCLow NFCHigh NFCLow NFC
MeanSDMeanSDMeanSDMeanSDMeanSDMeanSD
Simple (metaphor and metonymy)9,366.637,533.1511,708.737,301.203.371.133.261.203.521.233.321.21
Complex (metonymic chain, metaphtonymy, metaphorical complex)7,675.765,380.529,696.576,309.463.601.103.551.123.771.123.621.10
a

Milliseconds.

b

1 = I don’t like it at all, 5 = I like it very much.

c

1 = Not effective at all, 5 = Very effective.

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