Table 1.

List of attributes and options used in the discrete choice experiment.

Green table attributes and descriptionsAlternative possibilities available for each attribute
Fruit size
Size of one grape berry
Smaller than a dime (less than 3/4 inch)Larger than a dime (more than 3/4 inch)
Uniform skin color
Grape external color
100 per cent green colorGreen background with 50 per cent amber/yellow blush color
Crispness
Acoustic sensation detected by the ear during the fracturing of crisp foods
CrispNot crisp
Sweetness
Taste-related attribute: Perception of sweet is similar to the perception of acid, bitter, or salt
Not sweetSweet
Overall flavor
Non-taste related attribute fruity, neutral floral, honey, perfumed, and cotton candy
FruityNeutral
Price ($/lb)1.982.98
Green table attributes and descriptionsAlternative possibilities available for each attribute
Fruit size
Size of one grape berry
Smaller than a dime (less than 3/4 inch)Larger than a dime (more than 3/4 inch)
Uniform skin color
Grape external color
100 per cent green colorGreen background with 50 per cent amber/yellow blush color
Crispness
Acoustic sensation detected by the ear during the fracturing of crisp foods
CrispNot crisp
Sweetness
Taste-related attribute: Perception of sweet is similar to the perception of acid, bitter, or salt
Not sweetSweet
Overall flavor
Non-taste related attribute fruity, neutral floral, honey, perfumed, and cotton candy
FruityNeutral
Price ($/lb)1.982.98
Table 1.

List of attributes and options used in the discrete choice experiment.

Green table attributes and descriptionsAlternative possibilities available for each attribute
Fruit size
Size of one grape berry
Smaller than a dime (less than 3/4 inch)Larger than a dime (more than 3/4 inch)
Uniform skin color
Grape external color
100 per cent green colorGreen background with 50 per cent amber/yellow blush color
Crispness
Acoustic sensation detected by the ear during the fracturing of crisp foods
CrispNot crisp
Sweetness
Taste-related attribute: Perception of sweet is similar to the perception of acid, bitter, or salt
Not sweetSweet
Overall flavor
Non-taste related attribute fruity, neutral floral, honey, perfumed, and cotton candy
FruityNeutral
Price ($/lb)1.982.98
Green table attributes and descriptionsAlternative possibilities available for each attribute
Fruit size
Size of one grape berry
Smaller than a dime (less than 3/4 inch)Larger than a dime (more than 3/4 inch)
Uniform skin color
Grape external color
100 per cent green colorGreen background with 50 per cent amber/yellow blush color
Crispness
Acoustic sensation detected by the ear during the fracturing of crisp foods
CrispNot crisp
Sweetness
Taste-related attribute: Perception of sweet is similar to the perception of acid, bitter, or salt
Not sweetSweet
Overall flavor
Non-taste related attribute fruity, neutral floral, honey, perfumed, and cotton candy
FruityNeutral
Price ($/lb)1.982.98
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