Table 1.

Characteristics of Ethiopian-owned floriculture firms

FirmsYear of export startedLandholding size (ha)Cultivated land size (ha)No. of workersEnd-market share %CertificatesExport value in US$ thousands (‘000) in 2015
A-Rose20053626550Auction: 64%
Online: 22%
Middle East: 13%
Japan: 2%
FFP1,865
B-Rose200312627710Auction and online: 70%
Middle East: 30%
MPS-ABC2,066
C-Rose20062816400Auction: 70%
Middle East: 20%
Japan: 10%
MPS-ABC, SQ2,208
D-Rose20063020520Auction: 2%
Direct: 43% (NL and UK)
Middle East: 50%
Japan: 5%
MPS-ABC, SQ2,215
E-Rose20052015420Auction: 74%
Auction: direct 25%
Middle East: 1%
FFP3,947
F-Rose20094010260Auction: 99%
Middle East: 1%
MPS-A, SQ1,320
G-Rose20062018300Middle East: 70%
Direct: 30% (Spain, Greece, and Italy)
None1,144
H-Rose2010175160Auction: 100%None0
I-Rose20053911.5200Auction and online: 100%None0
J-Rose201112438955Auction and online: 85%
Direct: 10% (Russia and Italy)
Middle East: 5%
MPS-ABC5,039
K-Rose20085427675Auction: 75%
Direct: 10% (NL and Norway)
Middle East: 15%
FFP3,920
L-Rose20063117.5480Auction: 84%
USA: 10%
Middle East: 1%
MPS-B, Fairtrade2,667
M-Rose20082212400Auction: 99%
Middle East: 1%
MPS-ABC1,740
Average4519464
FirmsYear of export startedLandholding size (ha)Cultivated land size (ha)No. of workersEnd-market share %CertificatesExport value in US$ thousands (‘000) in 2015
A-Rose20053626550Auction: 64%
Online: 22%
Middle East: 13%
Japan: 2%
FFP1,865
B-Rose200312627710Auction and online: 70%
Middle East: 30%
MPS-ABC2,066
C-Rose20062816400Auction: 70%
Middle East: 20%
Japan: 10%
MPS-ABC, SQ2,208
D-Rose20063020520Auction: 2%
Direct: 43% (NL and UK)
Middle East: 50%
Japan: 5%
MPS-ABC, SQ2,215
E-Rose20052015420Auction: 74%
Auction: direct 25%
Middle East: 1%
FFP3,947
F-Rose20094010260Auction: 99%
Middle East: 1%
MPS-A, SQ1,320
G-Rose20062018300Middle East: 70%
Direct: 30% (Spain, Greece, and Italy)
None1,144
H-Rose2010175160Auction: 100%None0
I-Rose20053911.5200Auction and online: 100%None0
J-Rose201112438955Auction and online: 85%
Direct: 10% (Russia and Italy)
Middle East: 5%
MPS-ABC5,039
K-Rose20085427675Auction: 75%
Direct: 10% (NL and Norway)
Middle East: 15%
FFP3,920
L-Rose20063117.5480Auction: 84%
USA: 10%
Middle East: 1%
MPS-B, Fairtrade2,667
M-Rose20082212400Auction: 99%
Middle East: 1%
MPS-ABC1,740
Average4519464

NL stands for the Netherlands. MPS stands for Milieu Project Sierteelt, and it is the Netherlands-based environmental standard. MPS-A, MPS-B and MPS-C represent the three levels of MPS, with A being the highest level and C being the lowest. MPS-SQ means socially qualified. MPS-ABC shows that the firm is certified for MPS, but the level is not clear or that its certification was not updated. FFP stands for Fair Flowers Fair Plants.

Table 1.

Characteristics of Ethiopian-owned floriculture firms

FirmsYear of export startedLandholding size (ha)Cultivated land size (ha)No. of workersEnd-market share %CertificatesExport value in US$ thousands (‘000) in 2015
A-Rose20053626550Auction: 64%
Online: 22%
Middle East: 13%
Japan: 2%
FFP1,865
B-Rose200312627710Auction and online: 70%
Middle East: 30%
MPS-ABC2,066
C-Rose20062816400Auction: 70%
Middle East: 20%
Japan: 10%
MPS-ABC, SQ2,208
D-Rose20063020520Auction: 2%
Direct: 43% (NL and UK)
Middle East: 50%
Japan: 5%
MPS-ABC, SQ2,215
E-Rose20052015420Auction: 74%
Auction: direct 25%
Middle East: 1%
FFP3,947
F-Rose20094010260Auction: 99%
Middle East: 1%
MPS-A, SQ1,320
G-Rose20062018300Middle East: 70%
Direct: 30% (Spain, Greece, and Italy)
None1,144
H-Rose2010175160Auction: 100%None0
I-Rose20053911.5200Auction and online: 100%None0
J-Rose201112438955Auction and online: 85%
Direct: 10% (Russia and Italy)
Middle East: 5%
MPS-ABC5,039
K-Rose20085427675Auction: 75%
Direct: 10% (NL and Norway)
Middle East: 15%
FFP3,920
L-Rose20063117.5480Auction: 84%
USA: 10%
Middle East: 1%
MPS-B, Fairtrade2,667
M-Rose20082212400Auction: 99%
Middle East: 1%
MPS-ABC1,740
Average4519464
FirmsYear of export startedLandholding size (ha)Cultivated land size (ha)No. of workersEnd-market share %CertificatesExport value in US$ thousands (‘000) in 2015
A-Rose20053626550Auction: 64%
Online: 22%
Middle East: 13%
Japan: 2%
FFP1,865
B-Rose200312627710Auction and online: 70%
Middle East: 30%
MPS-ABC2,066
C-Rose20062816400Auction: 70%
Middle East: 20%
Japan: 10%
MPS-ABC, SQ2,208
D-Rose20063020520Auction: 2%
Direct: 43% (NL and UK)
Middle East: 50%
Japan: 5%
MPS-ABC, SQ2,215
E-Rose20052015420Auction: 74%
Auction: direct 25%
Middle East: 1%
FFP3,947
F-Rose20094010260Auction: 99%
Middle East: 1%
MPS-A, SQ1,320
G-Rose20062018300Middle East: 70%
Direct: 30% (Spain, Greece, and Italy)
None1,144
H-Rose2010175160Auction: 100%None0
I-Rose20053911.5200Auction and online: 100%None0
J-Rose201112438955Auction and online: 85%
Direct: 10% (Russia and Italy)
Middle East: 5%
MPS-ABC5,039
K-Rose20085427675Auction: 75%
Direct: 10% (NL and Norway)
Middle East: 15%
FFP3,920
L-Rose20063117.5480Auction: 84%
USA: 10%
Middle East: 1%
MPS-B, Fairtrade2,667
M-Rose20082212400Auction: 99%
Middle East: 1%
MPS-ABC1,740
Average4519464

NL stands for the Netherlands. MPS stands for Milieu Project Sierteelt, and it is the Netherlands-based environmental standard. MPS-A, MPS-B and MPS-C represent the three levels of MPS, with A being the highest level and C being the lowest. MPS-SQ means socially qualified. MPS-ABC shows that the firm is certified for MPS, but the level is not clear or that its certification was not updated. FFP stands for Fair Flowers Fair Plants.

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