Table A8.

Results of the RPL model

  Environmental treatmentsSocial treatments
  Short term (1)Medium term (2)Short term (3)Medium term (4)
  InformationPrimed informationInformationPrimed informationInformationPrimed informationInformationPrimed information
Social responsibility certificationMean1.29 (0.12)0.87 (0.11)1.20 (0.14)1.08 (0.12)1.15 (0.13)1.27 (0.13)0.98 (0.12)1.05 (0.12)
 St. Dev.1.37 (0.16)1.17 (0.17)1.86 (0.20)1.43 (0.18)1.39 (0.20)1.46 (0.18)1.35 (0.18)1.44 (0.17)
Environmental sustainability certificationMean0.77 (0.10)1.09 (0.11)1.27 (0.12)1.01 (0.11)0.99 (0.11)0.80 (0.10)1.00 (0.11)1.00 (0.10)
 St. Dev.1.08 (0.14)0.89 (0.15)1.10 (0.17)0.78 (0.16)1.04 (0.18)0.88 (0.17)0.94 (0.16)0.79 (0.16)
Social responsibility claimMean0.87 (0.10)0.96 (0.10)1.28 (0.12)1.08 (0.11)1.37 (0.13)1.72 (0.14)1.18 (0.11)1.07 (0.11)
 St. Dev.−0.72 (0.19)−0.53 (0.23)−0.91 (0.21)−0.74 (0.20)1.21 (0.21)0.98 (0.18)−0.78 (0.16)−0.68 (0.20)
Environmental sustainability claimMean1.00 (0.10)1.05 (0.11)0.97 (0.12)0.53 (0.10)0.71 (0.11)0.68 (0.10)0.73 (0.10)0.80 (0.10)
 St. Dev.1.07 (0.16)1.07 (0.17)1.36 (0.19)0.95 (0.19)1.20 (0.20)1.06 (0.18)−0.95 (0.19)0.96 (0.18)
Price of the chocolate bar in EURMean−0.78 (0.06)−0.75 (0.06)−1.03 (0.08)−0.80 (0.07)−0.81 (0.08)−0.92 (0.07)−0.91 (0.07)−0.91 (0.07)
 St. Dev.0.66 (0.07)0.58 (0.06)0.69 (0.08)0.58 (0.07)0.70 (0.08)0.54 (0.07)0.65 (0.07)0.55 (0.06)
 
N choice 71766192717661926084648060846480
N people 598516598516507540507540
Wald χ2 303.55208.86374,47232.17270.22211.85256,56215.63
Prob > χ2 0.000.000.000.000.000.000.000.00
  Environmental treatmentsSocial treatments
  Short term (1)Medium term (2)Short term (3)Medium term (4)
  InformationPrimed informationInformationPrimed informationInformationPrimed informationInformationPrimed information
Social responsibility certificationMean1.29 (0.12)0.87 (0.11)1.20 (0.14)1.08 (0.12)1.15 (0.13)1.27 (0.13)0.98 (0.12)1.05 (0.12)
 St. Dev.1.37 (0.16)1.17 (0.17)1.86 (0.20)1.43 (0.18)1.39 (0.20)1.46 (0.18)1.35 (0.18)1.44 (0.17)
Environmental sustainability certificationMean0.77 (0.10)1.09 (0.11)1.27 (0.12)1.01 (0.11)0.99 (0.11)0.80 (0.10)1.00 (0.11)1.00 (0.10)
 St. Dev.1.08 (0.14)0.89 (0.15)1.10 (0.17)0.78 (0.16)1.04 (0.18)0.88 (0.17)0.94 (0.16)0.79 (0.16)
Social responsibility claimMean0.87 (0.10)0.96 (0.10)1.28 (0.12)1.08 (0.11)1.37 (0.13)1.72 (0.14)1.18 (0.11)1.07 (0.11)
 St. Dev.−0.72 (0.19)−0.53 (0.23)−0.91 (0.21)−0.74 (0.20)1.21 (0.21)0.98 (0.18)−0.78 (0.16)−0.68 (0.20)
Environmental sustainability claimMean1.00 (0.10)1.05 (0.11)0.97 (0.12)0.53 (0.10)0.71 (0.11)0.68 (0.10)0.73 (0.10)0.80 (0.10)
 St. Dev.1.07 (0.16)1.07 (0.17)1.36 (0.19)0.95 (0.19)1.20 (0.20)1.06 (0.18)−0.95 (0.19)0.96 (0.18)
Price of the chocolate bar in EURMean−0.78 (0.06)−0.75 (0.06)−1.03 (0.08)−0.80 (0.07)−0.81 (0.08)−0.92 (0.07)−0.91 (0.07)−0.91 (0.07)
 St. Dev.0.66 (0.07)0.58 (0.06)0.69 (0.08)0.58 (0.07)0.70 (0.08)0.54 (0.07)0.65 (0.07)0.55 (0.06)
 
N choice 71766192717661926084648060846480
N people 598516598516507540507540
Wald χ2 303.55208.86374,47232.17270.22211.85256,56215.63
Prob > χ2 0.000.000.000.000.000.000.000.00

Note: Standard errors presented in parentheses. All parameters are statistically significant at the 0.05 level or lower.

Table A8.

Results of the RPL model

  Environmental treatmentsSocial treatments
  Short term (1)Medium term (2)Short term (3)Medium term (4)
  InformationPrimed informationInformationPrimed informationInformationPrimed informationInformationPrimed information
Social responsibility certificationMean1.29 (0.12)0.87 (0.11)1.20 (0.14)1.08 (0.12)1.15 (0.13)1.27 (0.13)0.98 (0.12)1.05 (0.12)
 St. Dev.1.37 (0.16)1.17 (0.17)1.86 (0.20)1.43 (0.18)1.39 (0.20)1.46 (0.18)1.35 (0.18)1.44 (0.17)
Environmental sustainability certificationMean0.77 (0.10)1.09 (0.11)1.27 (0.12)1.01 (0.11)0.99 (0.11)0.80 (0.10)1.00 (0.11)1.00 (0.10)
 St. Dev.1.08 (0.14)0.89 (0.15)1.10 (0.17)0.78 (0.16)1.04 (0.18)0.88 (0.17)0.94 (0.16)0.79 (0.16)
Social responsibility claimMean0.87 (0.10)0.96 (0.10)1.28 (0.12)1.08 (0.11)1.37 (0.13)1.72 (0.14)1.18 (0.11)1.07 (0.11)
 St. Dev.−0.72 (0.19)−0.53 (0.23)−0.91 (0.21)−0.74 (0.20)1.21 (0.21)0.98 (0.18)−0.78 (0.16)−0.68 (0.20)
Environmental sustainability claimMean1.00 (0.10)1.05 (0.11)0.97 (0.12)0.53 (0.10)0.71 (0.11)0.68 (0.10)0.73 (0.10)0.80 (0.10)
 St. Dev.1.07 (0.16)1.07 (0.17)1.36 (0.19)0.95 (0.19)1.20 (0.20)1.06 (0.18)−0.95 (0.19)0.96 (0.18)
Price of the chocolate bar in EURMean−0.78 (0.06)−0.75 (0.06)−1.03 (0.08)−0.80 (0.07)−0.81 (0.08)−0.92 (0.07)−0.91 (0.07)−0.91 (0.07)
 St. Dev.0.66 (0.07)0.58 (0.06)0.69 (0.08)0.58 (0.07)0.70 (0.08)0.54 (0.07)0.65 (0.07)0.55 (0.06)
 
N choice 71766192717661926084648060846480
N people 598516598516507540507540
Wald χ2 303.55208.86374,47232.17270.22211.85256,56215.63
Prob > χ2 0.000.000.000.000.000.000.000.00
  Environmental treatmentsSocial treatments
  Short term (1)Medium term (2)Short term (3)Medium term (4)
  InformationPrimed informationInformationPrimed informationInformationPrimed informationInformationPrimed information
Social responsibility certificationMean1.29 (0.12)0.87 (0.11)1.20 (0.14)1.08 (0.12)1.15 (0.13)1.27 (0.13)0.98 (0.12)1.05 (0.12)
 St. Dev.1.37 (0.16)1.17 (0.17)1.86 (0.20)1.43 (0.18)1.39 (0.20)1.46 (0.18)1.35 (0.18)1.44 (0.17)
Environmental sustainability certificationMean0.77 (0.10)1.09 (0.11)1.27 (0.12)1.01 (0.11)0.99 (0.11)0.80 (0.10)1.00 (0.11)1.00 (0.10)
 St. Dev.1.08 (0.14)0.89 (0.15)1.10 (0.17)0.78 (0.16)1.04 (0.18)0.88 (0.17)0.94 (0.16)0.79 (0.16)
Social responsibility claimMean0.87 (0.10)0.96 (0.10)1.28 (0.12)1.08 (0.11)1.37 (0.13)1.72 (0.14)1.18 (0.11)1.07 (0.11)
 St. Dev.−0.72 (0.19)−0.53 (0.23)−0.91 (0.21)−0.74 (0.20)1.21 (0.21)0.98 (0.18)−0.78 (0.16)−0.68 (0.20)
Environmental sustainability claimMean1.00 (0.10)1.05 (0.11)0.97 (0.12)0.53 (0.10)0.71 (0.11)0.68 (0.10)0.73 (0.10)0.80 (0.10)
 St. Dev.1.07 (0.16)1.07 (0.17)1.36 (0.19)0.95 (0.19)1.20 (0.20)1.06 (0.18)−0.95 (0.19)0.96 (0.18)
Price of the chocolate bar in EURMean−0.78 (0.06)−0.75 (0.06)−1.03 (0.08)−0.80 (0.07)−0.81 (0.08)−0.92 (0.07)−0.91 (0.07)−0.91 (0.07)
 St. Dev.0.66 (0.07)0.58 (0.06)0.69 (0.08)0.58 (0.07)0.70 (0.08)0.54 (0.07)0.65 (0.07)0.55 (0.06)
 
N choice 71766192717661926084648060846480
N people 598516598516507540507540
Wald χ2 303.55208.86374,47232.17270.22211.85256,56215.63
Prob > χ2 0.000.000.000.000.000.000.000.00

Note: Standard errors presented in parentheses. All parameters are statistically significant at the 0.05 level or lower.

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