Table A10.

Results of the RPL model with interactions of social certification with social claim and environmental certificate with environmental claim

  Environmental treatmentsSocial treatments
  Short term (1)Medium term (2)Short term (3)Medium term (4)
  InformationPrimed informationInformationPrimed informationInformationPrimed informationInformationPrimed information
Social responsibility certificationMean3.29 (0.36)2.88 (0.34)4.38 (0.56)3.96 (0.46)4.74 (0.64)3.09 (0.30)3.06 (0.35)3.55 (0.40)
 St. Dev.2.23 (0.42)1.50 (0.39)3.34 (0.63)2.78 (0.48)3.03 (0.66)1.65 (0.37)1.98 (0.42)2.31 (0.48)
Environmental sustainability certificationMean2.61 (0.28)3.70 (0.34)3.53 (0.36)3.41 (0.37)2.79 (0.36)3.36 (0.37)2.72 (0.33)3.77 (0.37)
 St. Dev.2.50 (0.35)2.31 (0.36)3.13 (0.42)2.96 (0.41)3.08 (0.40)3.15 (0.42)3.22 (0.43)3.41 (0.42)
Social responsibility claimMean2.78 (0.35)2.68 (0.34)4.29 (0.56)3.90 (0.46)4.78 (0.65)3.42 (0.30)3.15 (0.36)3.35 (0.40)
 St. Dev.2.56 (0.37)2.00 (0.36)2.93 (0.52)3.10 (0.46)3.98 (0.68)1.92 (0.32)2.34 (0.39)2.41 (0.45)
Environmental sustainability claimMean3.01 (0.29)3.91 (0.35)3.49 (0.38)3.19 (0.38)2.73 (0.37)3.44 (0.38)2.56 (0.33)3.68(0.38)
 St. Dev.2.06 (0.32)2.24 (0.38)3.48 (0.49)3.02 (0.45)2.82 (0.41)3.29 (0.43)3.16 (0.44)3.54 (0.45)
Social: certification × claimMean−3.94 (0.64)−3.84 (0.61)−6.25 (0.99)−5.58 (0.80)−7.32 (1.21)−3.96 (0.50)−4.21 (0.62)−4.98 (0.71)
 St. Dev.3.94 (0.70)3.15 (0.61)5.20 (1.02)4.94 (0.80)6.53 (1.27)2.91 (0.52)3.48 (0.70)4.24 (0.82)
Environmental: certification × claimMean−3.82 (0.52)−5.50 (0.62)−4.65 (0.64)−4.76 (0.66)−3.91 (0.67)−5.47 (0.70)−3.52 (0.58)−5.53 (0.66)
 St. Dev.3.44 (0.60)3.79 (0.65)5.37 (0.79)5.06 (0.81)5.21 (0.75)5.77(0.81)5.14 (0.82)5.88 (0.83)
Price of the chocolate bar in EURMean−1.27 (0.10)−1.32 (0.11)−1.61 (0.15)−1.54 (0.13)−1.23 (0.11)−1.36 (0.10)−1.35 (0.11)−1.57 (0.12)
 St. Dev.1.13 (0.11)1.05 (0.10)1.23 (0.14)1.24 (0.13)1.12 (0.12)0.96 (0.10)1.10 (0.12)1.03 (0.11)
 
N choice 71766192717661926084648060846480
N people 598516598516507540507540
Wald χ2 474.18369.62592.19447.40462.81396.79436.48472.25
Prob > χ2 0.000.000.000.000.000.000.000.00
  Environmental treatmentsSocial treatments
  Short term (1)Medium term (2)Short term (3)Medium term (4)
  InformationPrimed informationInformationPrimed informationInformationPrimed informationInformationPrimed information
Social responsibility certificationMean3.29 (0.36)2.88 (0.34)4.38 (0.56)3.96 (0.46)4.74 (0.64)3.09 (0.30)3.06 (0.35)3.55 (0.40)
 St. Dev.2.23 (0.42)1.50 (0.39)3.34 (0.63)2.78 (0.48)3.03 (0.66)1.65 (0.37)1.98 (0.42)2.31 (0.48)
Environmental sustainability certificationMean2.61 (0.28)3.70 (0.34)3.53 (0.36)3.41 (0.37)2.79 (0.36)3.36 (0.37)2.72 (0.33)3.77 (0.37)
 St. Dev.2.50 (0.35)2.31 (0.36)3.13 (0.42)2.96 (0.41)3.08 (0.40)3.15 (0.42)3.22 (0.43)3.41 (0.42)
Social responsibility claimMean2.78 (0.35)2.68 (0.34)4.29 (0.56)3.90 (0.46)4.78 (0.65)3.42 (0.30)3.15 (0.36)3.35 (0.40)
 St. Dev.2.56 (0.37)2.00 (0.36)2.93 (0.52)3.10 (0.46)3.98 (0.68)1.92 (0.32)2.34 (0.39)2.41 (0.45)
Environmental sustainability claimMean3.01 (0.29)3.91 (0.35)3.49 (0.38)3.19 (0.38)2.73 (0.37)3.44 (0.38)2.56 (0.33)3.68(0.38)
 St. Dev.2.06 (0.32)2.24 (0.38)3.48 (0.49)3.02 (0.45)2.82 (0.41)3.29 (0.43)3.16 (0.44)3.54 (0.45)
Social: certification × claimMean−3.94 (0.64)−3.84 (0.61)−6.25 (0.99)−5.58 (0.80)−7.32 (1.21)−3.96 (0.50)−4.21 (0.62)−4.98 (0.71)
 St. Dev.3.94 (0.70)3.15 (0.61)5.20 (1.02)4.94 (0.80)6.53 (1.27)2.91 (0.52)3.48 (0.70)4.24 (0.82)
Environmental: certification × claimMean−3.82 (0.52)−5.50 (0.62)−4.65 (0.64)−4.76 (0.66)−3.91 (0.67)−5.47 (0.70)−3.52 (0.58)−5.53 (0.66)
 St. Dev.3.44 (0.60)3.79 (0.65)5.37 (0.79)5.06 (0.81)5.21 (0.75)5.77(0.81)5.14 (0.82)5.88 (0.83)
Price of the chocolate bar in EURMean−1.27 (0.10)−1.32 (0.11)−1.61 (0.15)−1.54 (0.13)−1.23 (0.11)−1.36 (0.10)−1.35 (0.11)−1.57 (0.12)
 St. Dev.1.13 (0.11)1.05 (0.10)1.23 (0.14)1.24 (0.13)1.12 (0.12)0.96 (0.10)1.10 (0.12)1.03 (0.11)
 
N choice 71766192717661926084648060846480
N people 598516598516507540507540
Wald χ2 474.18369.62592.19447.40462.81396.79436.48472.25
Prob > χ2 0.000.000.000.000.000.000.000.00

Note: Standard errors presented in parentheses. All parameters are statistically significant at the 0.05 level or lower.

Table A10.

Results of the RPL model with interactions of social certification with social claim and environmental certificate with environmental claim

  Environmental treatmentsSocial treatments
  Short term (1)Medium term (2)Short term (3)Medium term (4)
  InformationPrimed informationInformationPrimed informationInformationPrimed informationInformationPrimed information
Social responsibility certificationMean3.29 (0.36)2.88 (0.34)4.38 (0.56)3.96 (0.46)4.74 (0.64)3.09 (0.30)3.06 (0.35)3.55 (0.40)
 St. Dev.2.23 (0.42)1.50 (0.39)3.34 (0.63)2.78 (0.48)3.03 (0.66)1.65 (0.37)1.98 (0.42)2.31 (0.48)
Environmental sustainability certificationMean2.61 (0.28)3.70 (0.34)3.53 (0.36)3.41 (0.37)2.79 (0.36)3.36 (0.37)2.72 (0.33)3.77 (0.37)
 St. Dev.2.50 (0.35)2.31 (0.36)3.13 (0.42)2.96 (0.41)3.08 (0.40)3.15 (0.42)3.22 (0.43)3.41 (0.42)
Social responsibility claimMean2.78 (0.35)2.68 (0.34)4.29 (0.56)3.90 (0.46)4.78 (0.65)3.42 (0.30)3.15 (0.36)3.35 (0.40)
 St. Dev.2.56 (0.37)2.00 (0.36)2.93 (0.52)3.10 (0.46)3.98 (0.68)1.92 (0.32)2.34 (0.39)2.41 (0.45)
Environmental sustainability claimMean3.01 (0.29)3.91 (0.35)3.49 (0.38)3.19 (0.38)2.73 (0.37)3.44 (0.38)2.56 (0.33)3.68(0.38)
 St. Dev.2.06 (0.32)2.24 (0.38)3.48 (0.49)3.02 (0.45)2.82 (0.41)3.29 (0.43)3.16 (0.44)3.54 (0.45)
Social: certification × claimMean−3.94 (0.64)−3.84 (0.61)−6.25 (0.99)−5.58 (0.80)−7.32 (1.21)−3.96 (0.50)−4.21 (0.62)−4.98 (0.71)
 St. Dev.3.94 (0.70)3.15 (0.61)5.20 (1.02)4.94 (0.80)6.53 (1.27)2.91 (0.52)3.48 (0.70)4.24 (0.82)
Environmental: certification × claimMean−3.82 (0.52)−5.50 (0.62)−4.65 (0.64)−4.76 (0.66)−3.91 (0.67)−5.47 (0.70)−3.52 (0.58)−5.53 (0.66)
 St. Dev.3.44 (0.60)3.79 (0.65)5.37 (0.79)5.06 (0.81)5.21 (0.75)5.77(0.81)5.14 (0.82)5.88 (0.83)
Price of the chocolate bar in EURMean−1.27 (0.10)−1.32 (0.11)−1.61 (0.15)−1.54 (0.13)−1.23 (0.11)−1.36 (0.10)−1.35 (0.11)−1.57 (0.12)
 St. Dev.1.13 (0.11)1.05 (0.10)1.23 (0.14)1.24 (0.13)1.12 (0.12)0.96 (0.10)1.10 (0.12)1.03 (0.11)
 
N choice 71766192717661926084648060846480
N people 598516598516507540507540
Wald χ2 474.18369.62592.19447.40462.81396.79436.48472.25
Prob > χ2 0.000.000.000.000.000.000.000.00
  Environmental treatmentsSocial treatments
  Short term (1)Medium term (2)Short term (3)Medium term (4)
  InformationPrimed informationInformationPrimed informationInformationPrimed informationInformationPrimed information
Social responsibility certificationMean3.29 (0.36)2.88 (0.34)4.38 (0.56)3.96 (0.46)4.74 (0.64)3.09 (0.30)3.06 (0.35)3.55 (0.40)
 St. Dev.2.23 (0.42)1.50 (0.39)3.34 (0.63)2.78 (0.48)3.03 (0.66)1.65 (0.37)1.98 (0.42)2.31 (0.48)
Environmental sustainability certificationMean2.61 (0.28)3.70 (0.34)3.53 (0.36)3.41 (0.37)2.79 (0.36)3.36 (0.37)2.72 (0.33)3.77 (0.37)
 St. Dev.2.50 (0.35)2.31 (0.36)3.13 (0.42)2.96 (0.41)3.08 (0.40)3.15 (0.42)3.22 (0.43)3.41 (0.42)
Social responsibility claimMean2.78 (0.35)2.68 (0.34)4.29 (0.56)3.90 (0.46)4.78 (0.65)3.42 (0.30)3.15 (0.36)3.35 (0.40)
 St. Dev.2.56 (0.37)2.00 (0.36)2.93 (0.52)3.10 (0.46)3.98 (0.68)1.92 (0.32)2.34 (0.39)2.41 (0.45)
Environmental sustainability claimMean3.01 (0.29)3.91 (0.35)3.49 (0.38)3.19 (0.38)2.73 (0.37)3.44 (0.38)2.56 (0.33)3.68(0.38)
 St. Dev.2.06 (0.32)2.24 (0.38)3.48 (0.49)3.02 (0.45)2.82 (0.41)3.29 (0.43)3.16 (0.44)3.54 (0.45)
Social: certification × claimMean−3.94 (0.64)−3.84 (0.61)−6.25 (0.99)−5.58 (0.80)−7.32 (1.21)−3.96 (0.50)−4.21 (0.62)−4.98 (0.71)
 St. Dev.3.94 (0.70)3.15 (0.61)5.20 (1.02)4.94 (0.80)6.53 (1.27)2.91 (0.52)3.48 (0.70)4.24 (0.82)
Environmental: certification × claimMean−3.82 (0.52)−5.50 (0.62)−4.65 (0.64)−4.76 (0.66)−3.91 (0.67)−5.47 (0.70)−3.52 (0.58)−5.53 (0.66)
 St. Dev.3.44 (0.60)3.79 (0.65)5.37 (0.79)5.06 (0.81)5.21 (0.75)5.77(0.81)5.14 (0.82)5.88 (0.83)
Price of the chocolate bar in EURMean−1.27 (0.10)−1.32 (0.11)−1.61 (0.15)−1.54 (0.13)−1.23 (0.11)−1.36 (0.10)−1.35 (0.11)−1.57 (0.12)
 St. Dev.1.13 (0.11)1.05 (0.10)1.23 (0.14)1.24 (0.13)1.12 (0.12)0.96 (0.10)1.10 (0.12)1.03 (0.11)
 
N choice 71766192717661926084648060846480
N people 598516598516507540507540
Wald χ2 474.18369.62592.19447.40462.81396.79436.48472.25
Prob > χ2 0.000.000.000.000.000.000.000.00

Note: Standard errors presented in parentheses. All parameters are statistically significant at the 0.05 level or lower.

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