Table 5.
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Consumer utility for each possible choice in Outcome A

ChoiceStore choiceEgg choiceUtility
11No eggs|${U_c} = r - tx\,$|
22No eggs|${U_c} = r - t\left( {1 - x} \right)$|
31Cage-free eggs|${U_c} = r - tx + \left( {{\theta _c} + e - {c_{CF}}{\rm{\,}}} \right)$|
42Cage-free eggs|${U_c} = r - t\left( {1 - x} \right) + \left( {{\theta _c} + e - {c_{CF}}{\rm{\,}}} \right)$|
51non-cage-free eggs|$\enclose{horizontalstrike}{U_c = r - tx + \left(e - {c_{NCF}}{\rm{\,}} \right)}$|
62non-cage-free eggs|$\enclose{horizontalstrike}{U_c = r - t\left( {1 - x} \right) + \left(e - {c_{NCF}}{\rm{\,}} \right)}$|
ChoiceStore choiceEgg choiceUtility
11No eggs|${U_c} = r - tx\,$|
22No eggs|${U_c} = r - t\left( {1 - x} \right)$|
31Cage-free eggs|${U_c} = r - tx + \left( {{\theta _c} + e - {c_{CF}}{\rm{\,}}} \right)$|
42Cage-free eggs|${U_c} = r - t\left( {1 - x} \right) + \left( {{\theta _c} + e - {c_{CF}}{\rm{\,}}} \right)$|
51non-cage-free eggs|$\enclose{horizontalstrike}{U_c = r - tx + \left(e - {c_{NCF}}{\rm{\,}} \right)}$|
62non-cage-free eggs|$\enclose{horizontalstrike}{U_c = r - t\left( {1 - x} \right) + \left(e - {c_{NCF}}{\rm{\,}} \right)}$|
Table 5.
Open in new tab

Consumer utility for each possible choice in Outcome A

ChoiceStore choiceEgg choiceUtility
11No eggs|${U_c} = r - tx\,$|
22No eggs|${U_c} = r - t\left( {1 - x} \right)$|
31Cage-free eggs|${U_c} = r - tx + \left( {{\theta _c} + e - {c_{CF}}{\rm{\,}}} \right)$|
42Cage-free eggs|${U_c} = r - t\left( {1 - x} \right) + \left( {{\theta _c} + e - {c_{CF}}{\rm{\,}}} \right)$|
51non-cage-free eggs|$\enclose{horizontalstrike}{U_c = r - tx + \left(e - {c_{NCF}}{\rm{\,}} \right)}$|
62non-cage-free eggs|$\enclose{horizontalstrike}{U_c = r - t\left( {1 - x} \right) + \left(e - {c_{NCF}}{\rm{\,}} \right)}$|
ChoiceStore choiceEgg choiceUtility
11No eggs|${U_c} = r - tx\,$|
22No eggs|${U_c} = r - t\left( {1 - x} \right)$|
31Cage-free eggs|${U_c} = r - tx + \left( {{\theta _c} + e - {c_{CF}}{\rm{\,}}} \right)$|
42Cage-free eggs|${U_c} = r - t\left( {1 - x} \right) + \left( {{\theta _c} + e - {c_{CF}}{\rm{\,}}} \right)$|
51non-cage-free eggs|$\enclose{horizontalstrike}{U_c = r - tx + \left(e - {c_{NCF}}{\rm{\,}} \right)}$|
62non-cage-free eggs|$\enclose{horizontalstrike}{U_c = r - t\left( {1 - x} \right) + \left(e - {c_{NCF}}{\rm{\,}} \right)}$|
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