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The playboy and James Bond: 007, Ian Fleming and Playboy magazine

Online ISBN:
9781526135865
Print ISBN:
9780719082269
Publisher:
Manchester University Press
Book

The playboy and James Bond: 007, Ian Fleming and Playboy magazine

Claire Hines
Claire Hines

Senior Lecturer in Film and Television

Southampton Solent University
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Published online:
19 September 2019
Published in print:
19 March 2018
Online ISBN:
9781526135865
Print ISBN:
9780719082269
Publisher:
Manchester University Press

Abstract

This is the first book to focus on James Bond’s relationship to the playboy ideal through the sixties and beyond. Examining aspects of the Bond phenomenon and the playboy lifestyle, it considers how ideas of gender and consumption were manipulated to construct and reflect a powerful male fantasy in the post-war era. This analysis of the close association and relations between the emerging cultural icons of James Bond and the playboy is particularly concerned with Sean Connery’s definitive Bond as he was promoted and used by the media. By exploring the connections that developed between Bond and Playboy magazine within a historical framework, the book offers new insights into these related phenomena and their enduring legacy in popular culture.

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