Clickbait capitalism: Economies of desire in the twenty-first century
Clickbait capitalism: Economies of desire in the twenty-first century
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Abstract
The notion of ‘clickbait’ speaks to the intersection of money, technology, and desire, suggesting a cunning ruse to profit from unsavoury inclinations of one kind or another. Clickbait capitalism pursues the idea that the entire contemporary economy is just such a ruse, an elaborate exercise in psychological capture and release. Pushing beyond rationalist accounts of economic life, this volume puts psychoanalysis and political economy into conversation with the cutting edges of capitalist development. Perennial questions of death, sex, aggression, enjoyment, despair, hope, and revenge are followed onto the terrain of the contemporary, with chapters devoted to social media, online dating apps, cryptocurrencies, NFTs, and meme stocks. The result is a unique and compelling portrait of the latest institutions to stage, channel, or reconfigure the psychic energies of political and economic life.
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Front Matter
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Introduction: The desire called libidinal economy
Amin Samman
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1
Narcissism, rage, avocado toast
Earl Gammon
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2
Capital as death denial
Sandy Brian Hager
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3
The eroticism of technology and finance
Noam Yuran
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4
Digital paranoia in a post-truth world
Jernej Markelj
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5
Social networks and serendipitous desire
Emily Rosamond
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6
Desiring-infrastructures in the crypto economy
Ludovico Rella
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7
Normative unconscious processes and US racial capitalism
Lynne Layton
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8
Enjoying inequality
Japhy Wilson
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9
Despair and hope among young Korean investors
Cheolung Choi
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10
Financialising the eschaton
Amin Samman andStefano Sgambati
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11
Anxiety and self-sabotage in the neoliberal university
Aris Komporozos-Athanasiou andMax Haiven
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Conclusion: Click here to end capitalism
Amin Samman
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End Matter
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